Twitter is a relatively new tool on the Internet, so before we talk about how to promote your business with it, let’s first learn about Twitter.

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates.  These updates are known as tweets.  They work similarly to Text Messaging or SMS activity on cell phones.

Tweets are text-based messages (also called “posts,” like a posting on a bulletin board) of up to 140 characters in length which are:

• Displayed on the user's profile page, and
• Delivered to other users who have subscribed to them (known as followers)

When you initially set up your Twitter account, your tweets can be read by anyone.  You can restrict delivery so that only people you specify can read your tweets – like a private messaging service.

Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Now that you understand the basics behind Twitter, we’ll learn how to use this tool for your business...

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eMerchantClub’s upcoming Version 10 eCommerce site will showcase many exciting new features.  You will find the new shipping calculator feature offered in the Version 10 to be particularly beneficial if you carry your own inventory and ship out your own packages.

This new feature directly connects your Site Manager with UPS, FedEx, and the US Postal Service.  This connection will allow you to easily calculate shipping costs for these major carriers in a few easy clicks. In addition to this capability, this feature also provides you with the tools to create a record of the packages which you’ve sent out for each order so you will have a consolidated place in your Site Manager to keep track of your packages...

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